Black Friday is the fangirl version of shopping. There’s no calming it down. There’s no talking reason or sense into it. It is a beast, dressed in a pretty dress and lipstick, and everyone has fallen for it.
Holiday shopping is projected to grow 3.8 percent this year to $825 billion. A lot of that money is spent on Black Friday, Small Business Saturday, and Cyber Monday. This year, technology seems to be taking a stronghold of first place in the hearts of shoppers. The smart home, wearables, virtual reality, and drone trends mean that even more tech-savvy individuals are going to be out and about, and it’s possible they’ll have a better plan of attack to get exactly what they’re looking for.
These tech-savvy shoppers are immersed in the ways of apps, notifications, and shortcuts. Don’t be surprised if this year there are more people looking down at their smartphone then up to read the aisle number than blindly running to the area they know they should be in.
Here’s the plan of attack:
- Set your smartphone, smartwatch, smart clock, and timer lights for a 3:00 a.m. wake up.
- Get dressed, open the garage door, start the car with the digital remote so it’s nice and toasty.
- Use Waze to find the fastest route to the store of choice.
- Open that store’s app and find which aisle the gifts have been moved to.
- Get those digital coupons ready for check out, pull up the online price so it can be matched.
- Hold your breath, keep your head down, head straight to what you need, and get out of there before the rest of the shoppers even know what hit them.
It might sound a little funny, but it works.
The entire week leading up to Black Friday is full of deals and steals. Target is running 10 Days of Deals. Amazon has Black Friday Deals Week. Walmart even has Pre-Black Friday Deals. Download the apps, create wish lists, even shop online for pick-up at the store. Or, follow along on GottaDeal with their Online Black Friday Tracker.
Not only can technology help find the best deals and get shoppers their easily, but tech items just might be exactly what shoppers are looking to buy. Connected, or digital toys, are projected to be 11 percent of the items purchased, smart home devices are looking to hit 24 percent, and wearables on are 27 percent of shoppers wish lists.
So, bottom line, prepare for the upcoming shopping rush. Know exactly what you need before heading out into the crazy crowds. And, don’t be shy to try out the latest technology when heading out there. It will save time, money, and sanity.
Still need gift ideas for the whole family? Check out the FamilyTech Holiday Gift Guide!